About us

Brand Philosophy:

Our philosophy is all about our customer.  To create a lifestyle brand which is more than a simple transaction.  Which could begin with a particular product’s attribute for the client but transcend into a decision on aesthetic choices which support their self-image.  Allowing our customer to be seen and understood the way they want.  You may come to us for a particular product but leave with much more.  it’s only possible if we live the lifestyle, we want our brand to represent.

About Us:

Design, product development, quality and customer orientation are just some of the things built into our DNA.  When we looked at what other brands are offering their customers in Pakistan, we felt inspired to bring these same customers up to date with what’s possible as against what’s not offered simply because most other brands lack the knowledge and skill-set needed to offer great lifestyle products.

With more than 35 years in apparel manufacturing for renowned international brands and inspecting merchandise for quality in hundreds of factories worldwide, we carry engineering skills like no other brand in Pakistan.  This gives us an exclusive edge over others in terms of engineering skills, our vast knowledge of materials, material science and assembling operations.  We’re conscious of our responsibility to our environment which is why our business model envisions micro-production to avoid wastages altogether.  With deep understanding of embellishment techniques, we’re able to design & produce pieces others can’t imagine.  

Fashion for us is an exciting journey, one filled with experiments, joy and discoveries.  One we wish to share with our customers as they join us.